When done right, the About Me Page will give new readers an inside look into who you are and why they should stick around. It’s an opportunity for you to showcase your creative side and to make those readers feel like they know you through the story you tell.
Your About Page can also help you earn more money. Even if you aren’t offering services, sponsors and affiliates often check out this Page to evaluate if your blog is a good fit for their brand.
If you haven’t done it already, add a link to your About Page in the welcome email you send people when they join your mailing list.
3 Tips For Writing Your About Page
As the new year starts, let’s look at some tips to help you review your website’s About Page. And if you’re just starting your business, hopefully, these tips will inspire you to create a page you can be proud of!
Your About Page Is Not Actually About You
This might sound banana pants, but the About Me Page shouldn’t be about you. It’s a page for readers to learn about who you are to them. Who will you be to them in their noisy world filled with a never-ending to-do list? What will they get out of their relationship with you?
To accomplish this, start by using the headline to ask a question that raises awareness of the problem you are solving. This comes from the AIDA framework that copywriters use to get the attention of “problem-aware” readers looking for solutions.
Here are some example headlines, in the form of a question, that you can use on your About Page to get the party started:
- Are you struggling to find the perfect wedding dress?
- Are you looking for helpful tips to create a blog that stands out from the crowd?
- Are you ready to finally learn how to make delicious dinner recipes with ease?
- Are you tired of living paycheck to paycheck and ready to learn how budgeting can help?
- Do you wish you had an expert to help you navigate your career aspirations?
- Do you love hosting dinner parties but hate the stress of preparation?
- Do you need help finding the best deals at online fashion stores?
- Has the responsibility of a homeschooling schedule become overwhelming?
These headline questions are focused on the reader of your blog. The idea is to have the person nod their head “yes” and feel like you get them.
Service Provider vs. Blogger Headlines
Starting your About Page with a question is unnecessary if you are a service provider. It’s more important to emphasize the services you provide. Here are eight examples for you:
- Wedding photos that capture your unique love story
- Floral arrangements for unforgettable events
- Helping food bloggers elevate their online presence
- Copywriting Services for faith-based lifestyle bloggers
- Virtual Assistant services so you can check off your to-do list
- Joanna Gaines inspired interior design services for a home that reflects you
- Social Media Services to help Real Estate Professionals increase their reach
- Canva Graphics so you can create stunning visuals for your blog
These About Page headlines immediately let your potential customers know that you are offering a service that will help them.
Don’t Shy Away from Agitating the Problem
If you take a look at the Restored 316 About Page, you’ll see that I state:
“Your website is vital to the success of your business—you’ve got mere seconds to make your best first impression. But as you may have discovered, creating a WordPress site is time-consuming and complex.”
See what I did here? I acknowledged the problem potential customers were having, and I used the words “time-consuming” and “complex” to emphasize what it would be like if they didn’t get help. I then transition into how Restored 316 will help them quickly and easily create a website they’re proud of.
Feel free to agitate the problem when writing your About Page. You want your readers to feel like you understand their pain and can provide the solution.
Share Your Story & Showcase Your Personality
Once you have your readers’ attention, it’s time to start telling a story about yourself. Get creative and start to build the connection!
Introduce yourself in a way that’s both genuine and concise. Talk about your lifestyle, hobbies, and the things that make you uniquely you.
After that, share how you got to where you are today—what’s your origin story? Include any successes and challenges along the way, so readers understand what makes you an authority in your niche.
For service providers, you want to explain why customers should trust you and invest in your services. Be sure to mention any accomplishments, awards, or certifications that may be relevant. If you have personal stories that are inspiring, don’t be afraid to share them, either.
A picture or two of you in action can also be powerful. It’s a great way to let your readers connect with you on a deeper level.
Finally, end your About Page with a call-to-action. Is it joining your email list, booking a free consultation, or making an immediate purchase? Your goal should be to make the call-to-action clear and easy for readers to take action.
Check Out These Great About Pages
If you’ve got a minute, explore some About Pages of Restored 316 customers. While they don’t follow all the steps I’ve outlined above, they’re fantastic! Each has a different tone and style, but all are captivating and worth the read.
Questions to think about
- When was the last time you updated your About Page?
- What elements would you add or take away?
- Is your call-to-action on the About Page clear and easy for readers to take action on?
- Is spending time on your About Page worth the fuss?
