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2 Popular Copywriting Frameworks That Will Help You Write Product Descriptions for Your Blog Shop

Frameworks are your best friend when it comes to copywriting for your blog shop. Frameworks provide a structure for your copy that makes it easier to write and helps you stay focused on the goal of the copy.  

This article will discuss two popular copywriting frameworks: AIDA and PAS. These frameworks will help you write product descriptions that are clear, concise, and persuasive!

AIDA Framework

AIDA is a copywriting formula that can be used to create powerful and persuasive marketing materials. 

It’s easy to remember and easy to use, making it the perfect tool for creating high-quality marketing content. 

With AIDA, the results you can achieve are incredible, so don’t hesitate to try it out for yourself!

The AIDA acronym stands for Attention, Interest, Desire, and Action. Here’s how to use it:

  • Attention: Get your reader’s attention by using a catchy headline or opening sentence.
  • Interest: Build on the attention you’ve grabbed by providing relevant and exciting information to your reader.
  • Desire: Create a desire in your reader for the product or service you are selling by highlighting its benefits.
  • Action: Finally, urge your reader to take action by telling them what they need to do to get the product or service. 

PAS Framework

The PAS framework is another popular copywriting framework that can be used to write product descriptions for your blog shop.

PAS stands for Problem, Agitate, Solution. Here’s how it works:

  • Problem: Introduce the problem that your reader is facing.
  • Agitate: If the problem is not resolved, it will only grow and get worse! Don’t be afraid to twist the knife.
  • Solution: Offer a solution to the problem that you’ve presented.
  • Action: Urge your reader to take action and solve the problem.

Restored 316 Examples of AIDA

I’m a huge fan of the AIDA Framework and recently used it for the Create theme sales page.  Here’s the breakdown:

  • Attention: Calling all bloggers! Whether you’re a foodie, crafter, fashionista, or just like to share your thoughts on life, Create is the perfect theme for you! 
  • Interest: With its beautiful design and easy customization options, Create will make sharing your content easier than ever.
  • Desire: With 3 unique home page designs, 3 Category Silos, and a Resource Page ready for your affiliate links, the Create theme is guaranteed to take your business to the next level. The Create Kadence WordPress Theme will give your website an instant professional look that will keep visitors coming back again and again!
  • Action: View Demo & Add To Cart Button

Before You Pick Your Favorite Framework

For each product you add to your blog shop, see if you can create copy using both Frameworks. Then sleep on it for a night and see which one you like in the morning. 

You can use one framework for a month and track your sales for new products. Then, in the second month, switch to another framework and see if your conversion rate increases. 

Here’s how both frameworks look for the Timeless Ebook Canva Template. 

AIDA

  • Attention: Do you want to create an e-book but don’t know how?
  • Interest: This E-Book Canva Template will help you create your e-book in a flash while saving you time and money! You can use this template for any type of book. It is so easy to edit that anyone can do it. 
  • Desire: With this template, you won’t have to worry about hiring a designer or spending hours trying to get it just right. You can use this Canva template as is. Or you can change colors, fonts, images, and more to match your blog’s brand.
  • Action: Add the e-book to your cart now, and you’ll have a finished product to sell from your blog shop today! Add to cart button.

PAS

  • Problem: You want to create an e-book but don’t know how. It’s so easy to edit that anyone can do it, but you don’t have the time or money to hire a designer. 
  • Agitate: Why spend hours trying to get it just right when you can use this E-Book Canva Template? This template is so easy to edit that anyone can do it. With this template, you won’t have to worry about spending hours trying to get it just right. 
  • Solution: Add the e-book to your cart now, and you’ll have a finished product to sell from your blog shop today!

Which Framework Will You Use?

Both of these frameworks are incredibly useful for writing product descriptions for your blog shop. By using one or both of them, you’ll be able to create clear, concise, and persuasive copy for your products. So what are you waiting for? Start using these frameworks today and see the difference they make in your copywriting!

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