One of the easiest ways to get your blog content in front of more people, without adding extra work to your plate, is by connecting your blog directly to Pinterest using its RSS auto-publishing feature.
When this is set up, every new blog post you hit publish on can automatically create a pin on Pinterest. There is no need to manually upload pins each time you hit publish. It is a simple way to keep your Pinterest account active, share fresh content consistently, and let your blog work a little harder for you behind the scenes.
If you are already blogging regularly, this is one of those systems that is worth setting up once and then letting it run on autopilot.
Step 1: Log Into Pinterest and Open Settings
- Log in to your Pinterest account.
- Click the down arrow in the top-right corner.
- Select Settings from the dropdown menu.
Step 2: Connect Your Blog’s RSS Feed
- In the left-hand menu, click Import Content.
- Find RSS and click Connect.
- Under Auto-publish, click the Connect RSS feed button.
- Enter your feed URL:
https://yourdomain.com/feed
Your RSS feed URL will almost always be your domain followed by /feed/ unless you have customized it or a plugin is interfering. If you actually go to the URL in a window in your browser and you’re seeing a bunch of code, then you know this link is correct!
Step 3: Choose a Pinterest Board
- Use the dropdown menu to choose which board your blog posts should be pinned to automatically.
- Select a board dedicated to your blog content, such as a “From the Blog” or “Blog Posts” board.
- Click Save.
From this point forward, any new blog posts you publish will automatically be pinned to that board.
Where Do the Images Come From?
This is where a lot of people get confused, and it is an important piece of the setup.
If you do not use an SEO plugin, Pinterest will automatically pull the featured image from your blog post. While this works, it is not always ideal for Pinterest since featured images are not usually designed with Pinterest’s vertical layout in mind.
For best results, it is a good idea to create a dedicated Pinterest-friendly image for each post and tell Pinterest exactly which image to use.
Using Yoast SEO
If you are using Yoast, you can control this directly inside your post editor.
- Open a blog post in WordPress.
- Scroll down to the Yoast SEO panel.
- Click the Social tab.
- Upload your Pinterest image.
- Update or publish the post.
Once this is set, Pinterest will pull that image instead of your featured image.
Using Rank Math
If you are using Rank Math, the steps are very similar.
- Open a blog post in WordPress.
- Click the Rank Math panel or icon in the editor.
- Navigate to the Social tab.
- Upload your image in the Pinterest or Facebook image field.
- Save or update the post.
Rank Math will use this image when Pinterest auto-publishes your content.
Before you go
This setup will not replace your entire Pinterest strategy, but it does create consistency. Your content gets shared automatically, your account stays active, and your blog and Pinterest finally start working together instead of feeling like two separate tasks.
Once this is connected, it becomes one less thing you have to think about every time you publish a new post.

Get Weekly Website Wins Inside Our Community
This post is part of our Weekly Website Wins series inside our Facebook community. If you would love a welcoming space filled with helpful tips, real conversations, and encouragement along the way, come join us over there.

