Brand Identity Worksheet • Restored 316

Your details
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Website
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Your Company
How would you describe your products and/or services? If your business is strictly a blog how would you describe your blog?
What are the long term goals of your company?
Why would you like to update your branding? If you already have an established brand, what do you want your new brand to accomplish?
What’s the age range of your target customer base?
Project Specific
The name of your business as you'd like it to appear in your logo
Do you have a tag line? If so, would you like it stated along side your logo?
Do you have any color preferences, or existing brand colors?
Do you have any colors that you do not wish to use?
What adjectives should best describe your brand?
What feeling or message do you want your brand to convey to those who view it?

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