In a visual world; the way our brand looks, the way our products look, and the way our websites look are extremely important. In fact, we know if your business is not beautiful, you are losing money, customers, and connections. As much as we want to believe that content matters most, the harsh reality is when it comes to business, especially online business… looks matter more than ever. This is why branding is so important. Let’s take a deeper look at the importance of branding.
The Importance of Branding
Trust: People trust brands that are aesthetically pleasing, professional looking and are consistent. Simply put, a confusing brand does not ooze “Trust us?”
Think about it. How would you feel about spending your hard earned money on a professional organizer who’s brand was disorganized and chaotic. A beautiful and professional brand builds trust, especially with those who are discovering you for the first time.
Expertise: When you interview for a job, you want to look the part, right? Looking the part and knowing the part work in tandem. When you go to interview for a job you naturally want to look your best and present how knowledgeable you are. Your brand will help you shine as an expert in your niche.
Ask yourself, “Does my brand reflect that I’m an expert in my niche?“
Value: People will naturally assign a value to your website, products, content, and brand based on appearance first. You have the opportunity to provide the first impression as beautiful, engaging, and consistent or the impression of, low quality and confusion.
Does the first impression of your website reflect high value?
Memorability: The online world is a fast passed place. People will land on your site and may leave quickly. A well-designed brand will help these visitors remember your brand, website, and products. The colors, photographs, and graphics will register in the visitor’s brain and will act as a reminder of their experience when they come across your brand again.
Is your brand memorable?
Professionalism: Beautiful branding reflects professionalism. A consistent brand will automatically tell your customers that your business is professional and that you truly care about the way your business is perceived. When customers know that you care they will be more likely to invest in your products and services.
Does your current brand reflect professionalism?