How to use heading styles in WordPress
Pretty Style Options
Best Practices for using the drop-down style options
- Paragraphs are paragraphs are paragraphs.
And headers are headers are headers.
It is a common mistake to use the style-options as styles! Just stay with me a moment. These style-options are actually CODE options. They are only for Search Engines. Let’s look at an example. This is my SUPER IMPORTANT piece of information. And then it ends here. I want my super important piece of information to be big and bold – so I use the H2 drop-down style so it gets big and bold. This is a very common mistake!! That is a paragraph – so it must have paragraph tags, not H2 tags. Remember, that drop-down is a CODE selector, not a style selector. Likewise, if you had a title: My Section Title you should never style that with paragraph tags, it must use a section/header tag.
- Don’t confuse the search engines. If you confuse the issue with different tags on the wrong type of text, Google will assume you’re trying to trick the system into more SEO credit than you deserve. An example of ‘tricking’ search engines is to change all your keyword text into header tags because header signifies more importance. See #1 – if it isn’t a header, it shouldn’t have a header tag.
- If you really do want big and bold on a sentence, and you can’t use headers, the obvious question is then, how?? The only SEO-friendly answer is to create a new paragraph style that is big and bold! This doesn’t take a big investment, it should take a developer only a few minutes. And if you really do want your headers looking more like pretty sentences, the new Captivating theme comes to your rescue. It has two H2 styles for you. H2 style one – looks more like a pretty sentence and is designed for a subtitle directly beneath your post title. The first H2 you use within a post will automatically be styled this way. H2 style two – looks more like a traditional big bold title. The rest of the H2 headers will be styled this way.