Nowadays, many bloggers and website owners are looking to generate a little bit of revenue from their sites. Businesses all over the world have stepped up to join Affiliate marketing programs (us included…you should join!) to help bloggers, writers, and website managers bring in a little bit of extra cash. The question that we receive most often is How do I place an ad on my site?
Contrary to what many believe, this is actually much, much easier than you realize! There’s usually no need for any special plugins and all of the information has been provided for you most everywhere. To place an ad, you’ll just need to know where you want your ad, know the html code for the ad (the bit of code that’s going to not only generate the image for the banner on your site, but also will include your own unique identification to ensure that you get paid for your referral), and the text widget in your sidebar.
For example…if I wanted to place this 300 x 250 banner from our Restored 316 Affiliate Program on my personal site, I’d simply copy the code for the image on Shareasale:
<a target=”_blank” href=”http://shareasale.com/r.cfm?b=590409&u=473787&m=52337&urllink=&afftrack=”><img src=”http://static.shareasale.com/image/52337/r3d-300×250-5.png” border=”0″ alt=”Restored 316 Feminine WordPress Theme Design using the Genesis Framework” /></a>
And then place it into a text widget in my sidebar. I would generate the image above and bring any visitors right here to our site. Then, anyone who purchased a theme from us would be doing so from my affiliate link and I would get a percentage of that sale.
That’s awesome! But what if I don’t want the ad in my sidebar and there’s no where else in the theme design to place it?
That’s a pretty common question, too. We try to format our themes to take things like that into consideration. A lot of our themes (such as Divine and Tasteful) have an area pre-coded for an above the header widget area to place ads, and many of our themes (such as the new Darling theme and the Blossom theme) have areas after your blog posts pre-coded that you can use to place ads in. However, in the event that you see an area that we haven’t already thought of to add to the theme design where you’d like an ad, you can download and install the Genesis Simple Hooks plugin so that you can place an ad anywhere. This plugin is set up to display within available Genesis Hooks for the different areas of your site, so you may also want to check out the Visual Hook Guide to make sure you that you’re place your ad in the right area.
What about using ads with third party hosts like PassionFruit?
Installing your Passion Fruit Ads would work the same way as installing a regular html ad code as discussed before. PassionFruit is a little bit different because it allows you to have multiple rotating ads displayed without having to do any of the work of coding those ads. (If you are unfamiliar with PassionFruit you can read all about it here.) But, because you aren’t manually uploading each individual code for an ad, PassionFruit does require some setup. You’ll need to create a subscription for yourself and then create and define your ad spaces.
Once you get those set up, you’re ready to start uploading ads! You can still use PassionFruit to upload your affiliate banners as well! From the PassionFruit dashboard, you’ll see the option at the top that says AD. When you click on that, the drop down menu is going to give you the option to import an ad.
Once you get there, you can choose which ad size you’re adding, the link, the duration of the ad, etc. and then click save. Then, you’ll want to navigate over to the INSTALLATION tab in PassionFruit, click and then choose install your ads from the dropdown.
You’ll then copy these codes, place them in the text widget as described above and click save! Then just head over to your site and take a look at all of your new banners! Make sure you check out our Affiliate Program while you’re looking for new ads to include on your site. And as always, if you have any questions or issues with setting this up, don’t hesitate to let us know!
Spread the word!